Case Study 1: Data Collection for a UK-Based Researcher
Project Title: Barriers to Accessing Maternal Healthcare Services in Nigeria: A Public Health Perspective
A postgraduate student at the University of Greater Manchester was conducting a study on barriers to accessing maternal healthcare in Nigeria. The research required primary data collection from Nigerian women of reproductive age. The student initially deployed an online survey, but engagement was extremely low — most of the target population had limited internet access and digital literacy.
To ensure the success of the study, there was a pressing need to reach participants directly in their communities through offline, face-to-face data collection, which the student could not execute remotely from the UK.
Our team at John & Judith Analytics stepped in to manage the entire data collection process in Nigeria. We mobilised trained field assistants, translated survey tools where needed, and visited communities individually to collect responses ethically and efficiently. We also handled the data cleaning and analysis using SPSS, ensuring high-quality output aligned with the project objectives.
The student received a rich, representative dataset with significantly improved participation rates. The project was completed on time and with academic excellence, without the student having to travel to Nigeria. Their feedback highlighted how instrumental our support was in overcoming a major research barrier.